UNICEF well

I came across this brilliant campaign by UNICEF! In order to raise money for the kids in Vietnam who don't have access to clean water UNICEF placed these containers around shops, restaurants and clubs in the wealthier parts of Vietnam. When you drop coins into the container the water level rises closer to the boy trying to get water from the well! The container is visually connected to the cause of the campaign. I think it's a very clever and creative idea!