This brilliant idea for a World Wildlife Fund ad campaign came from Saatchi&Saatchi Copenhagen, Denmark. A simple paper towel dispenser with a cut out the shape of South America through which you can see the stack of green paper towels. The towels illustrate the rainforests of the continent and every piece of paper you take is slowly draining out the greenness of South America! It's a very strong image and a great way to symbolise the environmental impact of disposable paper towels. Genius!
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